The world is connected digitally like never before. Customers can make or break a brand in social media and aggregator sites. No demographic analysis of customers or leads can be complete without social media analysis today. It is also very important to connect with customers and prospects in as many social media sites and mobile apps as possible. With highly integrated and easy 1-click social media management software, it’s easy to connect and analyse the digital world.
Understand social 360° behaviour of your customer
Match active social media users in your customer database using fuzzy logic algorithms
Map your customer’s internal and social behaviours, preferences and actions into segments for targeted marketing
Capture all interactions with your customers and prospects across digital channels like Facebook, twitter, etc.
Understand preferences and feedback of your customers on social media
Measure and improve various social metrics for revenue growth
Identification of the customer based on parameters like email-id, phone number, customer id, etc.
Advanced matching with fuzzy logic algorithms based on customer profile, transactions, etc.
Create a Unified Customer Profile (UCP) of your customer
To personalize the customer experience, create a unified customer profile of your customer by collecting, storing & sorting the raw data of the customer making it actionable with integrated social marketing analytic software. Understand the customer behaviour and preferences based on their activities across various digital channels.
Design unified campaigns across social and other digital channels
Increase revenue by cross-sell and upsell by understanding social preferences of customers
Prevent churn by acting on negative sentiment on social media
Turn customers into brand ambassadors to increase revenue through referrals, positive sentiments and recommendations