Your customer decision making process is changing in the new digital age. No longer does a customer rely only on the information provided by the sales people. The customer does his own research and they decide to try. Managing constant communication with the customer and educate him in his decision making process is the key to get digital leads and grow revenue.
Some of the tips to engage the customer digitally are :
- Identify Gaps in your Customer Engagement
- Measure all sales activities of a customer
- Have a great website to engage the customer
- Create ability to run targeted email campaigns
To know more tips and how to implement such sales and marketing initiatives, please download the detailed whitepaper.