Campaigns Are Effective When They Are Targeted To Micro-Segments
Broad based campaigns yield little result as it does not cater to a recipient requirement due to:
Mismatch in micro pattern in demography, Wrong timing or pitching unwarranted products and services or not aligned to customer’s purchase pattern, geo wise, season wise, event wise or any other.
A data driven insight derived through campaign management tool can help to address the above issues in an objective manner.