Digitization is the biggest disruption that companies are grappling with not only in acquiring new customers but to retain and grow existing customers. The customer has easy access to the information which was very difficult to get earlier, like:
- Competitor products and services
- Best price points available to buy
- Latest features they should expect in a product or service
- Satisfaction levels of other customers and their feedback
- What products and services their friends are using and praising on social media
Whether a customer buys a new product or renews existing purchase, it is very likely that he is doing his research in the digital world before making a decision.
Zigihub helps you connect and engage with the prospects and customers across digital channels by providing you with following functionalities
- Connect with customers on social media like Facebook
- E-mail marketing
- Run targeted email campaigns by micros segmenting the customers
- Engage the customers with specialized campaigns on their life events like Birthdays, Anniversaries etc.
- Personalized messages tracking a customer’s interactions like purchases, payments, feedbacks etc.