zigihub’s segmentation approach to usage segmentation is to model the Recency (how recent was the last transaction), Frequency (frequency of transactions) and Monetary value (average monetary value) of transactions of the customers. The segmentation algorithms automatically identifies the purchasing pattern of the customers and creates micro-segments like “Valuable”, “At Risk”, “Elite” etc. as shown below:
The segment of each customers gets integrated for all the stakeholders that interact with the customer like sales, support, service etc. These segments are also very helpful in creating and running targeted campaigns to ensure revenue growth from valuable customers and reduce churn of high risk customers. The event driven marketing module of zigihub ensures that each segments gets notified automatically with a proper campaign or response.