Marketing automation is the technology to connect with your leads and customers digitally. With marketing automation, businesses can target customers with automated messages across email, web, social, and SMS. You can track, generate more leads from social channels …
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Customers are the means and the end of any business…. the alpha and the omega ….the bread and the butter …No business can survive without a pool of loyal customers. CRM practices for beginners, SMBs and startups are …
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About a dozen email marketing studies into email open rates have inferred that Tuesday is the best day to send emails. Emails are undoubtedly the most widely used medium of communication across the world. When it comes to …
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Why CRM becomes a liability after a couple of years!! As your business grows, the most important activity to grow becomes selling!! Whether it is managing the pipeline, monitoring the sales metrics or evaluating the performance of your …
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In Insurance, most of the times we focus on the high premium paying customers as the most important customers and focus our marketing strategize to grow these customers. Consider the following scenarios for these high premium paying customers …
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It is widely known that analytics can help immensely in various aspects of a business like revenue growth, arrest customer churn, identify fraud, better forecasting and planning etc. If the benefits of adopting analytics are so compelling then, …
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